BUSINESS STRATEGY

• Preserve its premium product and production under national and international standard.
• Maintain good relationship with customers.
• Diversify the plantation and its tilth, focusing on rubber and CPO.
• Aggressively enlarge its existing plantation area.
• Build more CPO and Rubber factory in order to increase the processing capacity.
• Rising the infrastructure to support product mobilization.

STRATEGIC INITIATIVES

• Competence Based Human Resources Management (CBHRM).
• Operational Excellence.
• Total Quality Management (TQM).
• Customer Relationship Management (CRM).
• Quest for innovation.